AS a store brand, we encourage people to OUTPERFORM THEMSELVES. We limit ourselves from our true potential, therefore to transcend means that you have to surpass your own limits. We sell natural products and herbs and essential oils that assist in that. We also sell Name Brand Fitness apparel. Fitness is key in self elevation so we push increasing ones level of fitness as our staple choice when conveying the message of true growth. What doesnt kill you empowers you, just dont let it devour you. Whats within is so powerful, let that power empower you.